Image: Kick Photo via flickr
Adidas is now joining Nike and Puma in pledging to detox its supply chain, following pressure from Greenpeace. As a result of the group's Dirty Laundry report, the three major sports brands have now committed to zero discharge of hazardous chemicals throughout their supply chains—though none before 2020.Adidas issued a spin-heavy press release about the announcement, justifying the company's inaction until now—saying it uses just a small fraction of the textile factories in China. But it does make a valid point:
Greenpeace's Detox campaign has been characterised as a competition among brands. The simple truth, however, is that there can be no "winners" unless the industry acts together. With that objective in mind, the adidas Group has together with other brands been working tirelessly in recent weeks to bring the industry together in a forum to develop a roadmap that will address the "zero discharge" challenge that Greenpeace has posed.
Environmental Leader says that Adidas has pledged to have an action plan, to both terminate its use of hazardous chemicals and to disclose its current chemical use, in place within seven weeks.
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