In partnership with GrowNYC, RecycleBank, Coca-Cola Live Positively, Global Inheritance and Five-Boro Green Services, Honest Tea is placing a 30-foot tall recycling bin in Times Square today to attempt to collect and recycle more than 45,000 plastic, glass and aluminum beverage containers that will be recycled into a school garden. To achieve this they'r raising a 30-foot tall recycling bin in the middle of Times Square and encouraging people to bring down their drink bottles.
Watch the Giant Recycling Bin Raising.
The Great Recycle's 10-hour long event on April 30th and will also feature a 12 X 12 urban garden and other features like bike racks fashioned into a vertical garden, picnic tables, trash receptacle, watering cans and more made from recycled items. The plastic bottles collected will be recycled into essential gardening supplies including shovels, watering cans and plastic lumber, which will be used to build an urban garden for PS 102 in Harlem.
At the event in Times Square, bottles will act as currency, and points will be awarded for each bottle recycled, that can be redeemed at the onsite TRASHed Recycling Store run by Global Inheritance. There, points can be redeemed for rewards such as cold bottles of Honest Tea, t-shirts and reusable bags, jeans, video games, and tickets to sporting events, concerts and Broadway shows.
What a Promo for Honest Tea's The Great Recycle Campaign.
Honest Tea has agreed to send me pictures of the temporary garden installation and the vertical garden at today's event. I'll update this post as the pictures come in.