Treehugger Product Review Editorial Guidelines & Mission

Our Team

Since Treehugger’s launch in 2004, a primary goal of the site was to make it easy for consumers to research and purchase environmental yet compelling products and services. We’re a team of experienced writers and editors who obsessively scour the retail landscape (both online and off) to find the best products to help you live more sustainably.

Besides being experts in our fields, we have worked for brands like National Geographic, Good Housekeeping, Parents Magazine, Country Living, Vogue, and many others. We are also users of eco-friendly goods in our own homes, and are eager to share our first-hand knowledge with readers.

Our Mission

It is our mission to help our readers make the best purchase decisions for themselves and the environment—it’s that simple.

What We Do

We exhaustively research and test a broad range of products and ultimately make a curated list of recommendations from writers with subject-matter expertise in every product category we cover. We evaluate products based on their environmental impact, effectiveness, ease of use, design, and function. We also look for trustworthy third-party sustainability certifications. We do receive an affiliate commission on some, but not all, of the products that we recommend if you decide to click through to the retailer site and make a purchase. 

After we publish an article, we don’t just forget about it. Our team is relentless when it comes to updating and keeping our existing recommendations fresh, accurate, and helpful. When more sustainable options are released, we evaluate them and add them to our roundups. We have our fingers on the pulse when it comes to the latest eco-friendly releases, from skincare products to compost bins and more. 

Our recommended products run the gamut from budget to splurge-worthy, and we’re not loyal to any one specific retailer or brand. We make it a point to source recommendations from reliable companies that deliver exemplary customer service, so you can have a seamless shopping experience. 

Please note that all products, including those we review and recommend, may from time to time be subject to recalls or revised use recommendations. We, therefore, urge you to monitor any official announcements that may be related to products you purchase.

We also know how frustrating it can be to do your research on a product only to add it to your cart and see that it’s out of stock, so we try to mitigate this by having dedicated editors check availability daily to provide you with the best user experience possible.

We are committed to ensuring that our content reflects the diversity of our audience. This means showcasing brands owned by BIPOC (Black, Indigenous, People of Color) and other minority groups whenever possible, and hiring more diverse writers, staff members, and experts. You can read our full Diversity Pledge here.

Why You Should Trust Us

We know that no product has zero impact on our Earth, but nonetheless we believe that conscious citizens can vote for a greener world by supporting sustainable companies with their spending power.

The product recommendations from Treehugger are purely editorial. Our team may receive free product samples for review, but we never let retailers, public relations firms, commissions, or salespeople dictate our content and product coverage. Instead, we do the heavy lifting ourselves by tapping into our network of experts and testers to help you make smarter purchases—because we know making the wrong purchase is not only a waste of money, but also a waste of resources.

Meet Us

Tory Brangham
Chief Commerce Officer

Tory Brangham is Senior Vice President of Commerce at Dotdash, having assumed the role in May 2017. Tory initially joined Dotdash as General Manager of The Spruce, overseeing the development and launch of the site, now one of the largest home and food sites on the Internet.

She received her B.A. from Colgate University with a degree in International Relations.

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Dwyer Frame
VP of Commerce

Dwyer is the VP of Commerce at Dotdash. She joined Dotdash in September 2017.

Before joining Dotdash, Dwyer worked as the senior editor at Health, where she covered the latest fitness and wellness trends and products.

Dwyer started her career at Instyle magazine, where she covered celebrity homes, and later worked at All You magazine, where she edited cleaning and home decor content and gift guides. Her work has also been featured on Real Simple, People, Woman's Day, Brit + Co., and more. 

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Kate Geraghty
Editorial Director, Commerce

Kate is an Editorial Director for The Spruce, MyDomaine, and Treehugger. She joined the company in August 2019.

Before joining Dotdash, she worked at What to Expect where she covered pregnancy products, baby gear, and toddler gear. Kate has also worked at lifestyle brands All You and Girls' Life. 

She received her B.A. in English literature from Northwestern University.

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Margaret Badore
Senior Editor

Maggie Badore is an environmental reporter based in New York City. She started at Treehugger in 2013 and is now the Senior Commerce Editor. She previously served as the Web Director for National Geographic’s climate change documentary series Years of Living Dangerously. She’s obsessed with composting and solutions to climate change.

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Emily Cieslak
Editorial Commerce Producer

Emily has produced content for Dotdash since November 2020. Her work has been published in Real Simple, The Knot, and New York Moves Magazine. Emily has a bachelor's degree in English from the University of Pennsylvania.

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Sara Hines
Director of Product

Sara joined Dotdash in 2020. Before joining Dotdash, she was Director of Product for New York Times Parenting.

She holds an M.B.A., M.S., and a B.F.A.

She currently works as the Director of Product for the Commerce team at Dotdash and holds over a decade of experience in digital product development and marketing, with a focus on user-growth and engagement.

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Carrie Gavit
Editorial Project Manager

Carrie is an editorial project manager at Dotdash. She joined the team in December 2020. Prior to joining Dotdash, she was a digital editor at Haymarket Media. In previous positions, she covered topics ranging from healthcare to home decor.

Carrie received her B.A. in English from Hanover College and her M.A. in Women’s and Gender Studies from The University of Texas at Austin.

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Meg Lappe
Senior Commerce Editor, News and Deals

Meg joined Dotdash’s commerce team in November 2020 and is the Senior Commerce Editor for news and deals.

Meg received her Bachelor of Arts in Communications from Villanova University and began her career working with products at SELF Magazine. Testing products has always been a passion of hers whether identifying the best cleaning supplies or trying out reusable water bottles.

Her work has appeared in Gear Patrol, SELF, Glamour, Women’s Running, and The Field Mag.

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Perri Kressel
Associate Commerce Editor, Trending

Perri has written for Treehugger since March 2021. 

Her work has appeared in a variety of publications including Refinery29, Swirled, Buzzfeed, Guest of a Guest, The Tab, and The Westside Rag.

Perri received a B.A. in Journalism and Social and Cultural Analysis from New York University.

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Samantha Aronson
Commerce Production Assistant

Samantha joined the Commerce team at Dotdash in 2020 as a production assistant. Prior to Dotdash she was part of the editorial team at City Guide NY.

She has written for both digital and print publications, including J14 Magazine and

She has published work in fields ranging from fashion to food and drink and more.

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Contact Us

If you have questions, comments, or opinions you’d like to share with our team of editors, please feel free to email us at