Treehugger Product Review Editorial Guidelines & Mission

Our Team

Since Treehugger’s launch in 2004, a primary goal of the site was to make it easy for consumers to research and purchase environmental yet compelling products and services. We’re a team of experienced writers and editors who obsessively scour the retail landscape (both online and off) to find the best products to help you live more sustainably.

Besides being experts in our fields, we have worked for brands like National Geographic, Good Housekeeping, Parents Magazine, Country Living, Vogue, and many others. We are also users of eco-friendly goods in our own homes, and are eager to share our first-hand knowledge with readers.

Our Mission

It is our mission to help our readers make the best purchase decisions for themselves and the environment—it’s that simple.

What We Do

We exhaustively research and test a broad range of products and ultimately make a curated list of recommendations from writers with subject-matter expertise in every product category we cover. We evaluate products based on their environmental impact, effectiveness, ease of use, design, and function. We also look for trustworthy third-party sustainability certifications. We do receive an affiliate commission on some, but not all, of the products that we recommend if you decide to click through to the retailer site and make a purchase. 

After we publish an article, we don’t just forget about it. Our team is relentless when it comes to updating and keeping our existing recommendations fresh, accurate, and helpful. When more sustainable options are released, we evaluate them and add them to our roundups. We have our fingers on the pulse when it comes to the latest eco-friendly releases, from skincare products to compost bins and more. 

Our recommended products run the gamut from budget to splurge-worthy, and we’re not loyal to any one specific retailer or brand. We make it a point to source recommendations from reliable companies that deliver exemplary customer service, so you can have a seamless shopping experience. 

Please note that all products, including those we review and recommend, may from time to time be subject to recalls or revised use recommendations. We, therefore, urge you to monitor any official announcements that may be related to products you purchase.

We also know how frustrating it can be to do your research on a product only to add it to your cart and see that it’s out of stock, so we try to mitigate this by having dedicated editors check availability daily to provide you with the best user experience possible.

We are committed to ensuring that our content reflects the diversity of our audience. This means showcasing brands owned by BIPOC (Black, Indigenous, People of Color) and other minority groups whenever possible, and hiring more diverse writers, staff members, and experts. You can read our full Diversity Pledge here.

Why You Should Trust Us

We know that no product has zero impact on our Earth, but nonetheless we believe that conscious citizens can vote for a greener world by supporting sustainable companies with their spending power.

The product recommendations from Treehugger are purely editorial. Our team may receive free product samples for review, but we never let retailers, public relations firms, commissions, or salespeople dictate our content and product coverage. Instead, we do the heavy lifting ourselves by tapping into our network of experts and testers to help you make smarter purchases—because we know making the wrong purchase is not only a waste of money, but also a waste of resources.

Meet Us

Tory Brangham is Senior Vice President of Commerce at Dotdash, having assumed the role in May 2017. Tory initially joined Dotdash as General Manager of The Spruce, overseeing the development and launch of the site, now one of the largest home and food sites on the Internet.

She received her B.A. from Colgate University with a degree in International Relations.

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Julia joined Dotdash's commerce team in May 2018 and is now the Senior Director of Commerce. She brings with her more than a decade of experience working in the digital publishing industry. Julia's work has appeared online for What to Expect, Food & Wine, Martha Stewart’s Everyday Food, and This Old House.

Julia received her BS in food science from Cornell University and graduated from the culinary arts program at the International Culinary Center. 

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Taysha Murtaugh is an Associate Editorial Director on the commerce team. From her first gig at Meredith to her time at Hearst, Taysha has spent her career creating and editing content across a range of lifestyle topics. She has nearly a decade of experience in lifestyle content, whether it's food and wellness or family and travel. She's penned profile pieces, trend roundups, and gift guides and is committed to informing and inspiring readers.

Taysha received her BS in Journalism at Iowa State University.

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Contact Us

If you have questions, comments, or opinions you’d like to share with our team of editors, please feel free to email us at commercefeedback@dotdash.com.