Business & Policy Corporate Responsibility Coca-Cola Enterprises' Commitment to Sustainability By Melissa Hincha-Ownby Writer Arizona State University Melissa Hincha-Owny is a business writer who has covered topics ranging from personal finance and corporate social responsibility to parenting. our editorial process Melissa Hincha-Ownby Updated February 11, 2020 Coca-Cola is rolling out new sustainability initiatives. (Photo: Dominic Alves [CC BY-2.0]/Flickr) Share Twitter Pinterest Email Business & Policy Corporate Responsibility Environmental Policy Economics Food Issues Atlanta-based Coca-Cola Enterprises (CCE) is the largest nonalcoholic beverage bottler in the world. The company buys syrup from The Coca-Cola Company and bottles that into products, which are then distributed to the marketplace. CCE’s products account for 16 percent of The Coca-Cola Company’s global distribution volume and 80 percent of the national volume. Recently, the company announced its “Commitment 2020” plan. CCE has created goals for each of the five Corporate Responsibility and Sustainability (CRS) targets. The goal for the energy conservation/climate change section is for CCE to reduce its overall carbon footprint by 15 percent by the year 2020. Understanding that blue may be the new green, CCE will be establishing a plan to significantly minimize its water usage to the point of being water-neutral to communities in which the company operates. CCE will also focus on using renewable, reusable, and recyclable products in its packaging, help consumers to make informed choices about their beverage options, and to cultivate a diverse and inclusive corporate culture. "Even during difficult economic times, our commitment to CRS has never been stronger, and our quantifiable Commitment 2020 goals demonstrate the progress we are making on our journey," said John F. Brock, chairman and chief executive officer of CCE. "We have been recognized as a CRS leader in the global Coca-Cola system, and by embedding CRS into every aspect of our business, we are working to meet or exceed the expectations of our retail customers and consumers." Source: Coca-Cola Enterprises For more information on the company’s Corporate Responsibility and Sustainability programs, download the 2008 CCE CRS Report (PDF).