Lauren Singer, the creator of the Trash is for Tossers blog who bravely let us look through her cabinets, is launching a zero-waste cleaning supply company, called The Simply Co. Her first product will be a three-ingredient laundry detergent, which she hand-makes from castile soap, baking soda and washing soda.
Singer is turning to Kickstarter to crowd-fund her new endeavor. She started making her own laundry detergent about two years ago, so her product essentially has two years of testing. “I tried a lot of different recipes,” she told TreeHugger.
Singer has always been a supporter of homemade cleaners on her blog, but she found that many readers weren’t willing to make the effort to make cleaning supplies at home. “People would write to me on Trash is for Tossers and say, ‘I don’t have time to make these, what alternatives do you suggest I buy in stores?’ Honestly, I didn’t feel comfortable recommending anything,” she said. “The goal of this business is to provide these handmade products that I wish people would make themselves.”
So, Singer set out to create a zero-waste company to provide people with the products she uses at home. The laundry powder comes in a plastic-free cardboard box, which can be recycled or composted. Singer has worked to source all of her ingredients with minimal packaging, and recycles anything that she cannot re-use herself. She plans to make all her thank-you cards and business cards from recycled paper.
You can get a box of the detergent with a donation of $25.00 or more to her Kickstarter campaign. The other incentives include a handmade detergent scoop, dryer balls and organic cotton tote bags.
For now, the detergent will be offered as unscented or lavender scented, which is sourced from organic essential oils. “I feel like those are the two most traditional scents and they’re also easiest for me from a sustainability standpoint.”
In the future, she hopes to expand The Simply Co.'s offerings. Singer already makes her own glass cleaner, floor cleaner and counter cleaner. “I want to evolve this brand to involve all of those things.”
Singer said that while many cleaning products that are promoted as green are “less bad” than conventional products, she hopes she can “provide a product that’s truly good.”