Use Only What You Need

denver water billboard photo

We have shown the very clever billboards promoting water conservation in Denver before; They were part of a campaign that included benches, cars and just about anything Sukle Advertising and Design could come up with.

Paul over at frugal living site WiseBread thinks that it is a good allegory for life, not just water.gv a dm billboard image

He writes:

A phrase like "use only what you need" should be good advice for all of us, ingrained from a small age until the day we die. If we all follow that advice, think of the savings we'd make as a society; savings that could be passed on to us, the customer. So give a thought to anything and everything you consume over the next few weeks, from a simple printout at work to a whole meal for your family. Use only what you need; take only what you need; buy only what you need. Nothing more.

denver water car photo

More at Wisebread and more on the Denver Water Campaign
denver water barrels photo
We are not crazy about the medium but love the message: More Billboards on TreeHugger

Less is More on Water Conservation Billboard
Only In America: Billboards Have Rights, Trees Don't.
Message Trumps Medium: Five Sort Of Green Billboards

Tags: Advertising

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