The USBCELL, a AA battery that charges via USB port, has kinda taken the internet by storm, and for good reason. The batteries are sturdy, powerful, and take the annoying clutter of a charger completely out of the equation.
This new advertising campaign isn't just touting the virtues of the USBCELL, it's also shining some negative light on the alkaline industry. And, frankly, that negative light is justified. The "I Am Not An Alkaline" campaign is good for the the world, and for consumers. These certainly are the most convenient rechargeable battery around, lets hope they put help a dent in alkaline sales.