Well, Orange has said that the deal is a great way for customers to reduce their environmental footprint, but in truth the company is probably bowing to competitive pressures and the recession rather than genuine geo-love. What Orange is offering is for the smaller number of French customers who have already earned 1,500 of the company's 'loyalty points' the ability to sign on for an extended contract, get 40 Euros, and keep the headset they currently have.
This is called a "SIM-only," deal because customers keep their headset and exchange only their SIM card, and it has become very popular in the U.K., but for economic rather than environmental reasons. Still, the fact that providers are forced by economy to let users extend the life of cell phones is still a plus for the planet, if not for Nokia and Sony Ericsson. And WWF won't be rejecting the cash, either. While the SIM-only phenomenon hasn't hit the U.S, research is showing that stateside cell phone users are switching to pay-as-you-go as a way to save money. Via: Miljö Aktuellt
Photo credit Ned Richards @ flickr.
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