The Reality: There's No Such Thing As Clean Coal (Video Clip)

We seem to say it on TreeHugger at least once a week: There’s no such thing as ‘clean coal’. In an effort to counter some of the pro-clean coal ads you may have seen, Reality Coalition (made up of the Alliance for Climate Protection, League of Conservation Voters, National Wildlife Federation, Natural Resources Defense Council and Sierra Club) have launched the TV spot embedded above.

Check it out, and then answer this question for me (constructive criticism time...): How could this ad have been made better? I’m on board with the intent, but not so sure this ad works to get the message out, at least not to anyone who already isn’t on board.
More on the Reality Coalition (press release).

Clean Coal
There Is No Such Thing As Clean Coal
Clean Coal: If It Can’t Make It There, It Can’t Make It Anywhere
Carbon Capture and Storage
Carbon Capture Makes Renewables Look Better, Suggests Swedish Report
9 Tonnes of CO2 Per Hour: Germany Carbon Capture Pilot Project Set to Begin

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