Photo via jontintinjordan via Flickr CC
The Environment Agency of the United Kingdom slapped Red Bull with a record fine earlier this week. The company made a little slip-up - well, an 8-year-long big slip up - that it's now paying a big chunk of pocket change to correct. The London-based company was supposed to report to the Environment Agency that it is a producer of packaging waste, and it is supposed to collect and recycle the waste. It is part of a regulation that makes large companies that produce large amounts of packaging comply with certain recycling plans, including helping out with recovering and recycling packaging waste. However, from 1999 to 2006, Red Bull failed to do so.
As a hand-slap, the company was fined £261,278.00 and ordered it to pay £3755.00 in costs to the Environment Agency. On top of all that, it was ordered to pay compensation of £6854.00 to the agency for unpaid registration fees for the years 1999 to 2006 inclusive. What is a bummer for the company is that after realizing in 2007 it was supposed to take part, it approached the agency to get signed up and fall in step, but it still got the hefty fines. Hopefully it gets other companies to realize they need to take responsibility for the packaging waste they produce, and help financially offset the costs of recovery and recycling.
As reported over at edie, Environment Agency officer, Helen Pavlou, said: "The regulations are in place to encourage a reduction in the amount of packaging used by business and to decrease the amount of waste that is sent to landfill. Money raised from compliance is invested in the recycling industry, so failure to comply by the Red Bull and other companies means there is less investment in the recycling industry than there should be."
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