Product Service Systems: Puppy the World


TreeHugger adores product service systems; Though the name is easy to trip over, the concept is brilliant: that there are ways to rent products or services on-demand, and then just pass them on where you're done.

That is why we fell in love with the concept of Puppy the World, a store in Japan where you rent a dog by the hour or the day. It's called Doggurentaru; Tokyomango tells us that "You can choose small, medium, or large breeds and rent them for $19/hr, or $100 a night. They have everything from chihuahuas to labs to border collies to papillons." ::Puppy the world via ::Tokyomango
and ::Boingboing See also the existing American version at FlexPetz


Our Discovery Network associates at were so excited about the idea that they are rolling out a new web 2.0 social networking site called, to match up those who really, really need a dog with those who have one to spare for an hour or two, soon to be followed by a nationwide chain of puppysdining dog-friendly restaurants and puppy the world stores.


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