Image via video screen grab
Of all the places to put a scrolling LED display, I'm not so sure a vodka label ranks very high in "necessary." However, you can indeed find a bottle of vodka upon which you can write messages to the person pouring shots - well at least if you live in New York or New Jersy. Go figure. The company who came up with the novel idea states that it's an idea spanning two eras - one during which we made good booze, and apparently the current one in which we slap electronics onto everything. Make's blog points us to these labels from Medea Spirits, which you can program to display a personalized message. Actually, you can program up to six messages, each a generous 255 characters. In our Twitter-centric culture, that's like writing a novel.
From the 18th century comes a flawless vodka imported from Schiedam, Holland--the world's first center of distillation excellence. For seven generations, our distillery has used the finest whole grain wheat to perfect the time-honored process of single batch distillation. Distilled slowly, in small batches using natural artesian water, the result is a subtle, flawless vodka.
From the 21st century comes a technology that satisfies the need for self-expression and personalization in the digital age. As the fine spirit loosens your tongue, the world's first interactive bottle unleashes your inner poet, your inner philosopher, your inner flirt. It's a rare blend of the best of both eras.
What, exactly, you'd put on here I suppose depends on your sense of humor - and yes, it could be riotous. But, what happens with the bottle and the e-waste on it once it's emptied...well, my humor goes a little dry when it comes to that.
The bottle is available in New York and New Jersey, but you have to email the company if you want to find out how to get your hands on it anywhere else.
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