Images via Yanko Design
A group of designers have decided that there's got to be a better way to find the freshest produce in a supermarket. Rather than trust your own senses, they think a fading barcode is the right solution. They've come up with a barcode that starts off as a usual barcode, then slowly fades along with the product's freshness.
Not only would you be able to see which fruits and veggies have just been delivered, but when the barcode is nonexistant, that indicates to the store that it's time to toss the product rather than sell it. Yet, is it really necessary to have an entirely new form of packaging in order to tell what's best to eat?
Yanko Design writes, "In supermarkets where loads of veggies is stacked and dumped, freshness may not be a priority. Keeping a track of all that's been brought in can be time consuming and not all buyers may have a knack for freshness count. The Fresh Code offers a simple solution to this problem; it's an intelligent barcode with a graph that indicates the freshness level. As time passes by, the graph on the barcode keeps receding, till it finally reaches "0"; indicating that the veggie needs to be dumped and not sold."
It seems that if you can't use your eyes, nose and hands to find out if food is fresh - exactly what these parts of our bodies are evolved to do - then you might have a bigger problem than just finding fresh produce. More packaging isn't a solution to better fruits and veggies.
However, for people who shop in supermarkets with frighteningly doctored produce, it might be a major wake-up call to see that there's no natural reason why that tomato should still be firm and plump after 3 weeks off the vine. It might scare them right out of the supermarkets and into the farmers' markets where we all really should be in the first place.
So what say you? Hit or miss idea?
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