Screenshot via Sugru
"The freedom to hack things better." We love the sound of that! Jane, Ian and Steve are inventors who have worked for the past 6 years to come up with a new material called Sugru, a silicon based material that allows you to hack the stuff you have into something better. It's like silly putty on steroids and it helps you live greener.
As the creators state on their website, "Why are so many products just so bad? Uncomfortable tin openers, leaky trainers, they get our goat! Why should you have to spend £20 on a designer tin opener? You shouldn't! Hack the one you have instead. Power to the (handy) people!"
We love this kind of thinking - it promotes using what you have and consuming less, as well as promotes being creative and self-reliant. And another thing it does that we love - it can make what you have last far longer:
"sugru can help you dramatically prolong the life of your stuff. By applying in some cases even a teeny tiny bit to your things, you get to keep them for much longer and decrease your impact on our wee world. Repair with gusto!"
It sounds awesome. Of course, our green alarms go off because while it has amazing eco-friendly possibilities, but we want to know that the material itself is doing little damage to the environment. According to the website, sugru is classified under EU Health & Safety regulations as not dangerous, and they say it's basically just silicone. Here's a quick video on how to use Sugru, and definitely check out the website for loads of ideas on how this can make the stuff you have better, and last longer.