If you want to take measure of the status of green in our culture, check out this sweepstakes competition specifically for businesses specializing in green technology. Jivox, an online video advertising service, has launched the Free4Green sweepstakes. Any company that sells a "green" product, is developing a green technology, or implementing an eco-friendly corporate policy - in other words - everyone and their mother - can enter the sweepstakes to win 100,000 ad impressions on the Jivox Publisher Network.
When you can just show up with a grass stain on your knee and get free stuff for being green, you know that the environment is gaining clout in our culture.
More on Green Culture:
2008 Consumer Trends: Green is the New Everything
Greenhushing Doesn't Help Anyone: Why Green Business Should Speak Up
American Media & the Green Movement: Questions for Readers to Ponder