GoodGuide has already made its way onto our top lists for greening our shopping. But its newest prize proves that environmentally friendly shopping is a high enough priority to get some serious attention. Six companies were highlighted at this week’s Web 2.0 Summit, each of which earned a chance to show off their stuff in front of venture capitalists, entrepreneurs and leaders in the tech industry. But it was the audience that prioritized and chose the greener GoodGuide as number one.
As soon as the presentations were concluded, the audience was asked to vote on its favorite company using an instant-SMS voting system. After only a few minutes GoodGuide , a TechCrunch50 finalist, emerged as the crowd favorite and took the top prize.
GoodGuide aims to be “the most comprehensive, credible, and useful information in the world, on products and companies delivered whenever and wherever you need it." While it is still in development and may need more encouragement to be even tougher on green standards, it is still an increasingly excellent resource for making earth-first shopping decisions. Plus, it has created an iPhone app, putting greener shopping at your fingertips.
Other awesome green finalists among the six include Sungevity, which sells solar panels via an online platform that can look at the consumer’s rooftop and make quotes, helping to expedite solar installation; and CarbonNetworks, an emissions management software platform companies can use to track and monetize emissions to help them with the carbon cap-and-trade system.