Coca-Cola Opens First Cafe in Toronto

Photo credit: sixsteps @ flickr

On fashionable Bloor Street in Toronto, there is one building that always stood out as an icon of modernism; it was home for Georg Jensen for years. We recently passed it and noticed that it was now a cafe, Far Coast, that looked good and fit right into the lovely structure. We now learn that it is the North American prototype for a new coffee house chain being developed by none other than Coca Cola. There is no indication of this in the store; instead you find bamboo floors, a fair trade coffee, cups with recycled content, biodegradable utensils and bamboo stir sticks. In the men's loo, they have waterless urinals. Do we dare to give them credit for making the right moves here, the company that makes Dasani bottled water, and of course, Coca-Cola, not exactly the healthiest thing around? Perhaps. ::Now Magazine doesn't think so.