Are you ready to be amazed?
This is the video (now with almost 2.5 million views) that made UltraTech post an overwhelmed shout out to the clamoring masses:
OUR VIDEO HAS GONE VIRAL! WE'VE HAD MORE THAN 1.8 MILLION VIEWS SINCE WEDNESDAY 2/6. SO, IF YOU'VE TRIED TO GET IN TOUCH WITH US, LEFT A VOICEMAIL OR SENT AN EMAIL, PLEASE BE PATIENT AS WE HAVE BEEN INUNDATED WITH REQUESTS. THANK YOU FOR YOUR PATIENCE AND UNDERSTANDING.
If you haven't seen it yet, take a couple minutes to be amazed. These guys have coated everything -- boots, bolts, bricks, and more -- and demonstrate that virtually every soaking, splashing, and saturation by water, oil, or grime just slides right off of this coating.
If you have seen it already, you are probably asking yourself...
Can this stuff be for real?
We certainly were asking ourselves: is this a great sustainable product, or some stuff that we really shouldn't be messing with? So we tracked down some details on UltraTech's Ultra-Ever Dry.
First and foremost, the company behind Ever Dry, UltraTech, is legit. The company is a major provider of products for the containment, management, and clean-up of chemicals and chemical wastes. So this is not two guys in a basement with a video camera and some great marketing inspiration.
The coating consists of two products: a bottom coat and a top coat. Both have material safety data sheets available online. Although some ingredients are kept secret as 'proprietary' business information, it appears that the coating benefits from in situ generation of something like an aerogel. Such a product would be capable of doing the "magical" things that the video suggests are possible.
Should You Buy Some Today?
So should you run right out to get some of this miracle product? Hold on a bit. This is not your run-of-the-mill paint. Most of both the bottom and top coat consists of volatile chemicals that will evaporate, leaving the polymerized coating behind. The use instructions do recommend the use of a special breathing apparatus (half face respirator P100 rating with organic vapor cartridge, in case you are curious). This type of equipment requires training. Women should take special care, as some of the ingredients are suspected of reproductive toxicity and effects on the developing child.
Moreover, the fact that all of these chemicals evaporate with each application will not be good for the environment if the product goes as viral as the video has. This type of product has some excellent benefits, but it should be used in an environment where the toxic and hazardous air pollutants it gives off can be collected and treated appropriately. In other words, if you are a boot manufacturer, you might want to add a special line for Ever Dry boots. But people should not be spraying their boots in the basement.
Fortunately, the cost will deter the hobbyist -- Ever Dry will set you back $57.95 for a quart of base coat and $100.95 a quart for top coat. But the exceedingly waterproof and oil-proof properties of Ever Dry may have some exceptionally good applications in architectural niches, for reducing wastes in material handling, and for other ideas that will certainly be dreamed up now that millions have been introduced to the wonder product via viral video.