News Home & Design Chill Out on Dubious Dubai's First Refrigerated Beach By Lloyd Alter Design Editor University of Toronto Lloyd Alter is Design Editor for Treehugger and teaches Sustainable Design at Ryerson University in Toronto. our editorial process Facebook Facebook Twitter Twitter Lloyd Alter Updated October 11, 2018 Migrated Image Share Twitter Pinterest Email News Environment Business & Policy Science Animals Home & Design Current Events Treehugger Voices It's hot in Dubai, averaging 40C (104F) and often hitting 50C (122F) in summer. Perhaps tourists visiting this desert locale don't check this out before they book their junket (or the rules about what you can do on the beach, or if green bikinis are okay, right?). Or perhaps if you can afford to stay at the new Palazzo Versace you expect nature to be bent to your will. You expect cool sand. That is what Soheil Abedian, founder of the hotel, thinks: "We will suck the heat out of the sand to keep it cool enough to lie on," he said. "This is the kind of luxury that top people want." According to Times Online, Abedian is seriously planning ways to cool the sand to try and keep visitors from burning their feet: The beach will have a network of pipes beneath the sand containing a coolant that will absorb heat from the surface.The swimming pool will be refrigerated and there are also proposals to install giant blowers to waft a gentle breeze over the beach.The scheme is likely to infuriate environmentalists. I doubt it, nothing surprises environmentalists about Dubai anymore. As Rachel Noble of Tourism Concern, a UK group that promotes sustainable tourism, told the Times: "Dubai is like a bubble world where the things that are worrying the rest of the world, like climate change, are simply ignored so that people can continue their destructive lifestyles."