We always say that streets are for people, but nobody works very hard to make them comfortable for people rather than cars. After all, cars get curved corners to make it easier to get around but humans, they have to make sharp right angles. Jae Min Lim looks at the problem, and redesigns the crosswalk to reflect how people actually move.
PSFK quotes the designer from his entry in the Seoul International Design Competition 2010
When people cross roads, they tend to take the fastest shortcut. they sometimes do it intentionally, but mostly it is an unconscious act. This kind of action violates the traffic regulations and sometimes threatens the safety of the pedestrians. The 'ergo crosswalk' is a design that makes people follow the law, as well as consider their habits or unconscious actions. it will encourage pedestrians to follow the lines of the cross walk and protect them from any potential danger. If regulations cannot force people to follow the law, wouldn't it be more reasonable to change the law and fulfill the main purpose of keeping the safety and convenience of the pedestrian..."
It also has the added benefit of keeping the cars further back from the pedestrians as well. Unfortunately, the fastest shortcut is probably straight across, not the curve. But I love the idea of the embedded red and green LEDs in the stripes.