Why self-driving cars may be a problem. For everybody outside of them. (video)

watching google car
Video screen capture Centraal Beheer

The self-driving car is going to have significant impact on our cities; there is a lot of debate about whether it will be a good or a bad thing in the long run. However in the short run, there may be a whole different set of issues; this clever ad from Dutch insurance company Centraal Beheer shows what might happen when they are first introduced.

As Nestor Bailly of PSFK notes, it does raise some interesting issues. Who is responsible in case of an accident? Lawyers tend to go after the deep pockets, and nobody's are deeper than Google's. This may not end well for them.


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