The Greenhouse Effect is a reality and the automotive industry has a specific responsibility for coping with emissions of carbon dioxide. Reducing carbon dioxide emissions is no easy task, but the issue is so important that I believe we must be prepared to try out a variety of different alternatives, if we really want to succeed. Our investment in the Tuve plant is one such effort.
This is not solely an admirable environmental effort. We also expect that it will eventually be profitable on a purely commercial basis. [...]
This is an area in which Volvo can truly make a contribution. If all our plants in Sweden were made CO2-free, the reduction would correspond to a full one percent of Sweden’s total emissions of carbon dioxide.
::Volvo launches world's first CO2-free automotive plant, via Green Car Congress