Just last May Collin was saying how Piaggio Group surveyed Americans and found that "almost one in three Americans would be extremely or somewhat likely to consider using a motor scooter." According to a report in today's Wall Street Journal, we think Piaggio needs to encourage its market research firm to go out on a limb. WSJ reports: "Domestic sales of scooters have surged as budget- and environment-minded consumers look for relief from high pump prices and as more-appealing models come on the market". They report that "scooters with engine sizes of 150ccs or less jumped some 200% to 48,000 by 2004 from about 16,000 in 1999, and they continue to rise "
Graphic credit: Vespa "Retro", around $850