Toyota to Cut New Prius Hybrid Base Price to $21,000, Offer 5 Trim Levels

toyota prius 2010 blue hybrid photo

Photo: Toyota
Competition is Good: Thank You Honda
Here's something that should have happened years ago: Actual competition for the top spot in the dedicated-hybrid market. Thanks to the new Honda Insight which undercuts the Prius in price, Toyota is announcing a $1,000 price cut on the upcoming 2010 Prius, bringing the base price to $21,000, or $1,200 more than the $19,800 Insight hybrid. More details on 2010 Toyota Prius hybrid pricing below...
toyota prius 2010 hybrid interior photo

Click on the pic above to see our 2010 Prius slideshow. Photo: Toyota
2010 Prius to be Offered in 5 Trim Levels
Unfortunately, Toyota hasn't released details on the least expensive trim. We can probably safely assume that it's going to be pretty bare-bones, though they'll probably try to keep it competitive with the Honda Insight.

From the Toyota press release:

Prius I
To be released at a later date $21,000

Prius II $22,000
► 1.8-liter Atkinson cycle engine
► P195/65 R15 all-season tires with alloy wheels & covers
► Smart Key (driver's door) and Push Button start
► EV, Eco, and Power modes
► Multi-Informational Display with energy monitor and fuel consumption history
► AM/FM/MP3 CD player with six speakers and satellite radio capability and auxiliary audio jack
► Cruise control
► STAR Safety System and active front headrest
► Seven airbags including driver knee airbag
► Four-wheel disc brakes
► Tilt/telescopic steering wheel with audio and HVAC Controls with Touch Tracer Display
► Six-way adjustable driver seat
► Auto up/down on all windows
► Color-keyed foldable power heated side mirrors

Prius III In addition to Prius II features: $23,000
► JBL AM/FM/MP3 six-disc CD changer with eight speakers
► Integrated satellite radio capability
► Hands-free phone capability via Bluetooth® wireless technology

Prius IV In addition to Prius III features: $25,800
► Three-door Smart Key system
► Leather-trimmed interior
► Heated front seats with driver lumbar support
► Driver and front passenger water repellant windows
► Plasmacluster™ ionizer
► Auto dimming mirror with HomeLink®

Prius V In addition to Prius IV features: $27,270
► 17-inch alloy wheels and P215/45 R17 tires
► LED headlamps with auto leveling and washers
► Integrated foglamps

All of these prices don't include the delivery, processing, and handling (DPH) fee of $750.

Via Bloomberg, Autobloggreen

View our 2010 Toyota Prius hybrid car slideshow.

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