Toyota Prius Hybrid Wins 2010 Car of the Year in Japan

2010 toyota prius hybrid japan car of the year photo

Photo: Flickr, CC
Battle of the Hybrids: Prius Narrowly Beats Honda Insight
It's not just Japanese consumers that seem to like the new Toyota Prius (we wrote about the huge increase in sales). The jurors for the Japan Car of the Year award also selected the hybrid, though it was a close race compared to the previous 30 editions; the Honda Insight finished in second place with 391 points (compared to the Prius's 433).
2010 toyota prius hybrid japan car of the year photo

Photo: Flickr, CC

Also worth noting is the Most Advanced Technology category, which was won by the Mitsubishi i-MiEV electric car.

This might help the Prius sell even better, if that's possible. It has been the best-selling car in Japan for the past 5 months and has appeared in the top 10 in the U.S. too. As we said before: "And while familiarity breeds contempt, we should remember that even if the Prius is still a gasoline car, it's a decent step forward: AT-PZEV tailpipe emissions (which means SULEV + zero evaporative emissions from the fuel system) and 50 MPG EPA make it cleaner than almost everything on the market (depends on the country)."

Via Motor Trend
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