70 MPG is on Japanese Fuel Economy Test, ThoughToyota has just launched the Pixis Epoch in Japan. It's a front-wheel drive minivehicle with a starting price of ¥795,000, which converts to under $10,000. It was designed for great fuel efficiency and low cost, giving Japanese drivers an option that, sadly, North-American drivers don't have (the best options are still to walk, bike, or take transit, but if you're going to drive, you can do a lot worse than a minivehicle).
All models are equipped with the eco-IDLE*3 system—an idling-stop function that shuts off the engine as the vehicle comes to a stop (approximately 7 km/h or less)—and other fuel-saving features to achieve a fuel efficiency of 30.0 km/L under the Japanese Ministry of Land, Infrastructure, Transport and Tourism (MLIT) JC08 test cycle and CO2 emissions of 77 g/km.
All models exceed the MLIT 2015 fuel efficiency standards*4 by 20 percent, and in combination with certification for emissions levels 75 percent lower than the 2005 standards of the MLIT approval system for low-emission vehicles, the Pixis Epoch is eligible for tax reductions under the Japanese government's tax incentive program for environment-friendly vehicles.
The fuel economy is 30.0 km/L (70.6 mpg US), which results in 77 g/km of CO2 emissions. But that's under the JC08 test cycle, which is laxer than the EPA's fuel economy test, so the Pixis Epoch would still be getting a very good rating under that test, but not quite 70 MPG.