theMap: an Affinity Club Promoting Transit Use


Toronto's formerly wonderful transit system has been deteriorating for years, but for some reason many people just love the TTC and even celebrate it. TreeHugger faves Lori and Kevin at NewMindspace throw birthday parties for it; Spacing Magazine makes buttons of it; Robot Jonny produces anagram maps of it (and gets threatened with lawsuits by it); Now Joe Travers and the Ontario Chapter of the Sierra Club have set up (with no help from the TTC) an affinity program where you get discounts at stores around town just by showing your monthly Metropass as proof that you support public transit. Stores participating tend to be the TreeHugger type (eco-cleaners, health foods and Grassroots ) and are worthy of your custom. ::the Map

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