Tesla Model S sells better than comparable models from Mercedes, BMW, Audi

Tesla sales chart

In the first three months of 2013, more people bought Tesla Model S electric cars than equivalent (more or less) models from Mercedes, BMW, and Audi. Obviously, these aren't very high-volume models, but still, not bad for a company that wasn't making any cars at all a few years ago. It shows that Tesla's strategy is working. If you make a really good electric car - Consumer Reports called it the best car they've ever tested - you can easily go head-to-head with gasoline models and beat them. That's important, because in some places (ie. big cities) cars don't make much sense and we should make more efforts to improve walkability, bike lanes, transit, etc. But outside those big cities, people will be driving for a long time to come, and electric cars will make a huge difference, especially as our power grid becomes cleaner over time.

So hopefully when Tesla comes out with its third generation platform in a few years (the first was the Roadster, the second one is the Model S and its derivatives like the Model X), they can compete with high-volume mass-market models and push forward the transition away from oil in transportation.

tesla motors logo photo

I don't know exactly at which market segment Tesla will take aim; will it be more like a BMW 3 Series, or a top of the line Honda Accord? But regardless, there's a clear trend, and Tesla or some other electric car maker will eventually make very affordable high-quality EVs with more than enough range for most people, and gas cars will become a thing of the past. The faster the better.

In the meantime, remember that the biggest difference you can make is not driving. But if you have to drive, it's best to get the most fuel-efficient model that meets your needs.


See also: Consumer Reports: Tesla Model S is 'best car we've ever tested' (Score: 99/100)

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