Photo: Rolls Royce
Does It Matter? Depends How You Look at It...
Autocar reports that a source inside the company told them that Rolls Royce could have an electric version of its Phantom super-luxury car on the road by the end of 2010: "Internally it's thought that the near-silence of electric propulsion, and the fact that full torque is available from a standstill, would align perfectly with Rolls-Royce's core values. Engineers are currently hard at work making this a reality, although a running prototype has yet to hit the road."
Photo: Rolls Royce
In a way, it doesn't really matter. Who cares if a small number of electric Rolls are created? It's not going to make a difference for the environment. Climate change is about millions of tons of carbon...
But if you look at it in another way, it's a good thing. It makes electric cars even more aspirational. Tesla already did a good job with its electric Roadster, but that car still appealed to a certain segment within the "expensive car" crowd. Rolls Royce definitely appeals to a different segment, and even if most of those people will never be able to afford either a Tesla Roadster or a RR Phantom, they are paying attention to the technology; before people who aren't early adopters will consider buying something, they have to be familiar with it.
Hybrid cars went through that process. At first, most people were totally puzzled, but now they're totally normal.
100% electric cars are following a different trajectory because big battery packs are still very expensive. They basically couldn't enter the market anywhere else than near the top. But by the time they make their way down, a lot of the work of familiarizing people with the tech will have been done, and this will accelerate adoption.
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