Promoting Train Travel In Japan

japan rail 50 years old tickets campaign photo

Photo: JR East

We noted previously that PR campaigns to make trains fun, sexy, and romantic include posters and TV commercials here in Japan, with well-known actors and actresses at scenic locations. For people over 50, Japan Rail makes a special effort:

japan rail otona pr aomori image

Their campaign plays on traditional themes, making you long for that special place you once visited, a long, long time ago... And the emphasis is on "things to do" while also reminding people how safe and environmentally friendly a train trip can be. In pristine Akita prefecture, for example, you can go fly-fishing!

japan rail otona pr image

These photos are from a TV commercial for trains to Matsushima, where you can watch the full moon at a special spot. Other CMs include trips to historical temples and shrines, with a focus on relaxation and peace of mind - as a reward perhaps after reaching retirement age, when you have time to make a long, pleasant journey.

More images on the JR East website.

More on Trains:
Project Transit: Restoring the Romance of Public Transportation
How Public Transportation Might Just Save Your Life
Trainspotting: New Subway Line Opens In Tokyo
MagLev Trains by 2025 In Japan
High-Speed Trains Coming To California

Brought to you by Martin Frid at greenz.jp

Promoting Train Travel In Japan
We noted previously that PR campaigns to make trains fun, sexy, and romantic include posters and TV commercials here in Japan, with well-known actors and actresses at scenic locations. For people over 50, Japan Rail makes a special

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