Cancel that taxi or limousine! OZOcar makes getting around town comfortably a lot more responsible with its fleet of well-equipped hybrids. "Each OZOcar comes equipped with high-speed wireless Internet access, an Apple iBook and over 150 Sirius satellite radio stations in the back seat. Passengers will also enjoy the OZOcar Arrival Pack, which offers a selection of exclusive all-natural amenities and treats." The fleet is made up of Toyota and Lexus hybrids; the default car is the Prius (check out our interview with the Technical Marketing Manager for the Toyota Prius), but when a larger vehicle is needed the Lexus RX400h and Toyota Highlander hybrids are also available (with the Lexus GS450h sporty hybrid sedan coming in 2006).
OZOcar is the brainchild of Jordan Harris and Roo Rogers, two lifelong friends that share strong social values, a concern for the environment and a passion for style and great design. Harris co-founded Virgin Records US and 'Rock the Vote,' and launched the careers of some of the biggest names in music. Rogers, the founder of Drive Thru Films, has worked with the BBC and MTV and is also the son of famed architect Lord Richard Rogers. Building on the success of Harris' "Green Car to the Red Carpet," a campaign that convinced stars such as Harrison Ford and Cameron Diaz to trade their stretch limos for hybrids, the two are committed to proving that style, sustainability and commerce can exist beautifully together.
OZOcar is launching in New York with plans to expand to other cities in the US and abroad over the next few years. You can make reservations on the website.