Dale Vince, founder of Ecotricity, commented:
"This is an exciting project, and I'm delighted that Lotus is taking its responsibility to the environment so seriously. There are many myths about what it takes for a business to become truly green, and the Lotus wind turbine project will be an important example for other organisations. The company won't be spending any additional money on its energy supply, but will have peace of mind knowing that it's part of a growing movement to redress climate change."
Of course, Lotus is still in the business of manufacturing high-powered sports cars, so they are hardly climate angels. However, the group's press release states that, in addition to the electric vehicle development, they are also working on a number of other environmental technologies, including bio-ethanol and compressed natural gas. They also claim that even their standard sports cars are "substantially more efficient and economical than other sports cars because [their] low mass gives a high power to weight ratio without the penalty of high fuel consumption." While we are somewhat sceptical of just how green a high-powered gasoline sports car really can be, but with Lotus' commitment to renewables, and apparent enthusiasm for electric vehicles, we are very encouraged to see them moving in the right direction.
Stay tuned to TreeHugger for an interview with Ecotricity's founder, Dale Vince, in the coming weeks.