Since 1997 in Japan and 2000 everywhere else Toyota has sold a million hybrids and it just keeps climbing; by 2010 they expect to be selling a million a year. They now make them in Changchun, China and Kentucky in the US and sell them in forty countries.
72% of hybrids sold have been the Prius model; according to Hybridcars.com, "the Prius inspires a cult-like devotion from its drivers. Satisfaction rates, consistently at 98 percent, are unparalleled." They have become an obsession; people are hacking them, adding solar power, become mileage maniacs and pimping them into plug-ins.
And in America, Daimler can barely give Chrysler away. ::Green Car Congress