MTV and Chevy Team Up for E85 Love-Fest

General Motors' Chevrolet brand is teaming up with MTV for a night of biofuel awareness and ethanol promotion. As the "official vehicle" of tomorrow night's Video Music Awards (VMAs), Chevrolet will provide a customized fleet of 60 E85 (85% ethanol) compatible SUVs to transport talent to the Awards telecast at Radio City Music Hall. Chevrolet has also designed a multiplatform program centered around the 2006 MTV Video Music Awards to include the branded fleet, in-program content (Chevy will present the pre-show "Top of the Rock" concert and provide the "Chevy Fly-Cam" with aerial shots of red carpet arrivals) and on-line/off-line advertising. The show will be available to a potential viewing audience of more than 1.3 billion people via MTV's global network of 50 channels reaching 481.5 million households around the world as well as through syndication, essentially galvanizing GM's stance on alternative fuels and reduction of foreign oil dependence through ethanol use. While we tend to disagree that ethanol is a viable fuel for the future, it beats the gas-guzzling inefficiency that has become the carmaker's trademark. Will the MTV viewership stand up and take notice? We'll have to watch: tune in to MTV tomorrow night to check it out. ::Paddock Talk via ::AutoblogGreen