Image via Vimeo video
Public transportation is nothing if not entertaining and creatively stimulating. And so it should be if we're hoping for millions of people to switch to using subway systems instead of driving cars. One of the frustrations of public transit is the dearth of mindless advertising we wade through as we get from one place to another. In Berlin, advertisers tired of their posters being defaced have switched to projecting ads on walls. But dipping into their creativity, some Berlin residents sick of the ads have done something about it. Check out how they managed to place homemade kaleidoscopes over the subway projectors.
Wooster Collective writes, "A couple of months ago, ad-projectors appeared in a Berlin subway station, throwing moving images all over the station walls and lifting visual aggressiveness to a new level. Since the images were projected, we could get between projector and projection to fight this new quality of exaggerated advertisement with its own weapons. Minimalinvasive adbusting devices made of mirrors, magnets and quite some ducktape."
Minimalinvasive adbusting devices -- best term I've heard so far this year.
If there's one great reason to switch to public transportation, it's so you'll get to spot great street art projects like this.
As advertising moves from paper to various forms of electronics, it will be interesting to see how street artists keep up. Though the deviant art does bring us to a question -- is advertising in subways greener with paper, or projectors? This might be a question for Ask Pablo.
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