The new TEN9 initiative seeks to use technology, creativity, and policy to convert 1 billion people to sustainable transport by 2025, in the hopes of crossing the tipping point.
What will it take to create a real sea-change in transportation? Electric vehicles are getting to be more viable for more people everyday, at least in terms of the technology, but they're still out of reach for most people in terms of cost. And other than in some large cities, the infrastructure isn't in place yet to widely support EVs, and policies to boost the adoption of cleaner transportation options aren't currently forward-thinking enough to get us to a sustainable transportation tipping point.
A new initiative, created by Tiny Rebellion, calls on Elon Musk (of Tesla Motors) and other business leaders to join in a collaborative effort to create a sustainable transportation movement of 1 billion people over the next ten years, using a mix of technology, policies, and creative thinking.The name of the campaign, TEN9, represents the notation for one billion (10 to the 9th power), which Tiny Rebellion believes is the key number of people to reach a tipping point for sustainable transport. By 2025, the world's population is expected to reach 8.1 billion, so the initiative's goal of having 1 billion people using sustainable transportation by then would mean passing the 10% mark thought to be crucial to wider adoption of any new idea.
"TEN9.org is a developing platform to harness the world’s creative, tech, and transport leaders to assist the broader industry in their mission to achieve widespread adoption of sustainable transportation."
As part of the TEN9 initiative, a summit is being planned for a year from now, October 9, 2015, which would include sharing sustainable energy adoption solutions with some of the world's leading creatives and technology leaders, such as Elon Musk.
The basic idea behind TEN9 isn't to get people to go out and buy an electric vehicle (which is one single step toward the goal), but to leverage the collective power of people to move the sustainable transportation movement forward exponentially.
Today, TEN9 challenged Elon Musk to validate and support the initiative via Twitter:
As of yet, Musk hasn't responded publicly to the challenge.