George Clooney has decided to auction off his 2008 'Signature 100' Tesla Roadster electric car and donate the proceeds to the Satellite Sentinel Project, a non-profit that monitors the humanitarian situation in Sudan. This is partly about the money, but it's also a clever way to raise awareness about the NGO in the media, since Clooney's electric car is bound to attract attention.
The Tesla will be auctioned by Gooding & Co. at the Pebble Beach Concours d’Elegance next month.
Here's more details on what Sentinel does:
From 300 miles in the sky, the imagery seems indecipherable. But up close, the Satellite Sentinel Project, or SSP, is looking for clues. Researchers on the ground ask questions to try to get closer. SSP finds out the facts, and monitors what's really going on in Sudan. Satellites imagery uncovers evidence of alleged atrocities. Stories that alleged war criminals don't want told. Then SSP sounds the alarm. The world is watching because you are watching.
The project works like this: DigitalGlobe satellites passing over Sudan and South Sudan capture imagery of possible threats to civilians, detect bombed and razed villages, or note other evidence of pending mass violence. Experts at DigitalGlobe work with the Enough Project to analyze imagery and information from sources on the ground to produce reports. The Enough Project then releases to the press and policymakers and sounds the alarm by notifying major news organizations and a mobile network of activists on Twitter and Facebook.
For more details, check out their official website: Satellite Sentinel Project.