Ford Sold 1,259 C-MAX Energi Plug-in Hybrids During its Second Month on the Market

Ford C-Max Energi plug-in EV© Ford

Not a Bad Start for a New Plug-in

This is kind of an addendum to yesterday's post on plug-in sales in the U.S. in November. Ford's numbers are out, and while the Focus electric is still kind of a rounding error, sales for the C-MAX Energi are very decent considering it's just the second month it is on the market.

Ford reported selling 1,259 units of the C-MACX Energi plug-in hybrid in November, with cumulative sales of 1,403 units including 144 units from October, when the vehicle went on sale. Ford also reported its best month yet for the Focus Electric, with 172 units sold, bring the total for the year through November to 518 units. (source)

This means that the C-MAX Energi falls to 4th place behind the Prius plug-in, the LEAF EV, and the Volt.

Ford Focus 2012 Electric Photo© Michael Graham Richard

It's interesting to note that out of the 4,848 C-MAXs that Ford sold in November, almost 25% were the plug-in model (and the rest were the regular hybrid -- there's no gasoline-only version of the C-MAX in the U.S.). That's a very good ratio!

Problems with Supply or Demand?

As for the Focus electric, it's not entirely clear to me why it is selling that poorly. There's always a chance that distribution is an issue; if dealerships can't get their hands on them, it won't sell. Or electric car enthusiasts just don't like it. We'll see over time.


See also: U.S. Plug-in Sales for November 2012: Heated Competition, Prius Plug-in Takes the Lead

Ford Sold 1,259 C-MAX Energi Plug-in Hybrids During its Second Month on the Market
Not bad for a new plug-in vehicle! The Ford Focus electric is struggling, though...

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