Ford Invests $550 Million in Michigan Plant, Says Electric Focus is Coming

ford focus electric car photo

Photo: Ford
From the 6,000 lbs Navigator to the 2,500 lbs Focus
Ford has decided to transform its Michigan SUV plant into a "modern, flexible small car plant". It will begin production of the global Focus small car in 2010, and an electric version of the Focus in 2011 (to help Ford meet its commitment of 4 electric vehicles by 2012). From a green perspective, this is good on a few levels. Good that Ford is focusing (no pun intended) more on small cars, better that it's starting to get serious about electric cars, and a bonus that instead of building a new plant, it's using an existing one and reducing its big SUV production. More details about what this investment means below.
ford focus battery electric car ev photo

Photo: Ford

Ford had this to say about the investment in the Michigan plant:

When production launches in 2010, approximately 3,200 employees will be building the new Focus at Michigan Assembly Plant. [...]

The zero-emission Focus battery-electric vehicle, which is being developed in partnership with Magna International, features a high-voltage electric motor powered by a high capacity Lithium Ion battery pack and charged by plugging in to a 110-volt or 220-volt outlet. [...]

"We're changing from a company focused mainly on trucks and SUVs to a company with a balanced product lineup that includes even more high-quality, fuel-efficient small cars, hybrids and all-electric vehicles," said Mark Fields, Ford's president of The Americas. "As customers move to more fuel-efficient vehicles, we'll be there with more of the products they really want."

via Ford
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