Belgian Ad Agency Designs Typeface Using a Moving 55 MPG Toyota iQ Microcar
Font Designed by a Moving CarA team composed of two typographers, a pro driver, and an interactive artist/programmer has been hired by Toyota and Happiness Brussels (a Belgian ad agency) to pull off a pretty original PR stunt to market the Toyota iQ microcar (see more photos of the 55 MPG iQ here). The goal was to design a typeface by tracking the moving car using special software, and the whole undertaking has been documented with photos and video. You can download the font for free below.
A camera mounted on a crane (seen in the background of the photo) was used to track 4 color dots on the 4 corners of the car. The movement was then turned into fonts using custom software.