Belgian Ad Agency Designs Typeface Using a Moving 55 MPG Toyota iQ Microcar

toyota iq font typeface photo

Font Designed by a Moving Car

A team composed of two typographers, a pro driver, and an interactive artist/programmer has been hired by Toyota and Happiness Brussels (a Belgian ad agency) to pull off a pretty original PR stunt to market the Toyota iQ microcar (see more photos of the 55 MPG iQ here). The goal was to design a typeface by tracking the moving car using special software, and the whole undertaking has been documented with photos and video. You can download the font for free below.

toyota iq font typeface photo

toyota iq font typeface photo

toyota iq font typeface photo

A camera mounted on a crane (seen in the background of the photo) was used to track 4 color dots on the 4 corners of the car. The movement was then turned into fonts using custom software.

toyota iq font typeface photo

You can download the font here.

iQ font - When driving becomes writing / Full making of from wireless on Vimeo.

Via If It's Hip, It's Here

More Toyota iQ
A Closer Look at the 57 MPG Toyota iQ (Slideshow)
Will Scion Sell the Toyota iQ Urban Micro-Car in the US?
Toyota iQ Hypermiling Challenge: 18 Cities on a Tank of Fuel, 59.42 MPG

Tags: Transportation

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