Battle of the EVs: Mitsubishi Targets Sub-$30,000 U.S. Starting Price for i-MiEV Electric Car
Price Slashed Before It's Even in Dealerships
Yestserday, I wrote that I thought Nissan's announcement of the pricing for the electric LEAF would create a new "anchor", and that other automakers would try to more or less match it. Well, it didn't take long for that to start happening. Mitsubishi announced a price cut for the i-MiEV from ¥4 million ($42,612) to ¥2.8 million ($29,828, including tax credits) in Japan, and they're now saying that they want to sell it in the U.S. for a sub-$30,000 price. Europeans can probably expect reduced prices too.
Economies of Scale, Here We Come
If Mitsubishi can pull it off, it would theoretically be possible for someone living in California or Georgia to combined a federal tax credit ($7,500) to a state credit ($5,000) and get an electric car for under $20,000. At that price, the state incentives would no doubt run out quickly, but there's a chance that they could be extended.
Mitsubishi's spokesperson said that still needs to finalize the details of the North-American launch, including finding partners to supply and install the home-charging stations.
No Time to Waste
It all sounds as if Mitsubishi has been sitting on the i-MiEV for a couple years, and now that the competition is heating up, they're scrambling not to miss the boat. Better late than never, I guess, but they definitely lost first-mover's advantage to Nissan, and in direct competition, their product might turn out to be less appealing to buyers.
Via Ward's Auto
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