UPDATE: John Laumer called this one in July
Seth Godin called this one 9 months ago in our interview:Much of America identifies Prius drivers with Leonardo, Susan Sarandon and sniveling leftie treehuggers. Should we put a hybrid on the NASCAR track? How do we change the worldview of the majority of America?
SG: There's no question that a souped up Prius would reach a certain group, but I don't think that's the best way to get Prius adoption. The prius tells a story "you're smart". There are a group of people that want their car to tell them that they're smart, and the prius does this.
I think the way we kill the gas guzzlers is to tell the story: SUV = terrorism, SUV = unpatriotic, SUV = dead soldiers. Careful! It would backfire if the story was interpreted that you should get rid of your SUV If you're a chicken (these colors don't run!) Instead, the story needs to be based on a simple fact: if we get rid of all the SUVs, America becomes Oil Independent. Oil Independent is an achievable goal that people on both sides of the aisle should grab.
Read the ::Interview with Seth Godin