2nd Cadillac ELR commercial is a bit less controversial

Cadillac ELR commercial
Screen capture GM

The first Cadillac ELR commercial generated a ton of controversy and commentary. The second Cadillac ELR commercial has just come out, and it is about as uncontroversial as you can imagine.

This second commercial does a good job of actually explaining the technology behind the extended-range electric car. (Note: the first Cadillac ELR commercial was really just a brand commercial, and it initially didn't use the ELR at all. Switching out whatever the original car was for the ELR was apparently a last-minute decision.)

Here's the new ELR commercial:

Unfortunately, I'm afraid this one won't get nearly the attention that the first one got. Controversy gets attention, whether we like it or not.

Here are some more details about the Cadillac ELR in text:

It has a starting price of $75,995, which goes down to $68,495 with the maximum federal tax credit in the US. It has 35 miles (56 km) of 100%-electric driving range. After that, a gasoline engine takes over. It takes about 4.5 hours to recharge the battery from empty using a 240V outlet.

Of course, the ELR is wickedly expensive, but it's also a luxury vehicle with the many additional benefits of an electric motor. The fuel economy is yet to be determined by the EPA, but it's sure to be better than any conventional hybrid.

The Cadillac ELR is available in "all major U.S. metropolitan areas."

By the way, if you missed the first Cadillac ELR video, here it is:

2nd Cadillac ELR commercial is a bit less controversial
OK, a lot less controversial.

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