1963: When Fuel Efficiency Data Was A Joke

consumer reports cartoon image

Automakers have come a long way to their bailout-begging today since the days when Consumers Union published this (very funny) cartoon. I scanned it from an old issue of Consumer Reports, the April 1963 "Facts You Need Before You Buy" issue with a brown cover and red/black letters. A treasure from a bygone era! This was the auto buying guide for 1963, "including ratings of all makes, 6-year repair records, service notes, checks on safety details, etc., etc." And there isn't a single foreign car listed. Not even one. Some of the car companies are gone, like American Motors, maker of the oddly-named Rambler, and Studebaker's Lark is probably not missed by very many 'Huggers today.

Brought to you by Martin Frid at greenz.jp

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