We liked the if-mode bike so much that we posted on it twice on Treehugger. Now we do it again, after seeing it for real in the Areaware booth at ICFF. I asked Noel Wiggins of Areaware to demonstrate the folding action, which is pretty spectacular.
I apologise for trying to stay close enough to hear Noel while getting in the entire folding process. It isn't terrific.
More on the If Mode in TreeHugger:
IF Mode Folding Bike Folds in Seconds but Rides Like a Normal Bike
The IF Mode: Full Size Bike Folds Flat Fast
More at ICFF:
Young British Designers Take Over ICFF (Video)
John Reeves' Cast Aluminum Furniture (Video)
The Silliest Thing in ICFF: The Bunny Bag (Video)
Design Entrepreneurs Innovate at ICFF
Craft Meets Computers At Iannone Design (Video)
Downloadable Wonders From Virginia Tech
Andrew Moe Gets Recession-Ready