There's nothing like an ambiitous target to concentrate the mind on problems and solutions. The Nada Bike project plans to get 1 million young adults onto bikes, not just recreation, but for their daily transport. How? They can join the revolution through a $100 USD membership fee, for which they'll be sent "the world's simplest bike frame." *
Nada Bike is a venture of Project M, "a program designed to inspire young creative people by proving that their work can have a positive and significant impact on the world." And their rallying cry goes like this: "Now is the time for a whole movement that says no. No gas. No foreign oil. No cars. No paint. No gears. No logos. No cutesy. No bullshit. Brains. Muscles. Humans."The projects suggests the remaining bike parts needed to get the bike frame kitted out and on the road, can be obtained from garage sales or bike shops. The intention is to "empower people to build their own bikes up from a basic frame," and thence "promote independence and fitness.
Vote for Nada Bike
Currently Nada Bike are hoping to fund expansion of the project by winning a $25,000 Pepsi Refresh grant from the $1.3 million pool of cash Pepsi is putting up to fund positive impact on communities. If successful they'll spend the bulk of the grant on setting up a plant to make affordable bamboo bike frames.
Brian Jones, (see our earlier post on Brianhere spokesperson for Nada, explains the project in the video above. Brian is also part of the Nada Bikes creators: Project M, a program designed to inspire young creative people by proving that their work can have a positive and significant impact on the world.
* NB: An extra $49 is required on top of the $100, for shipping and handling the unpainted steel frame. Available in three sizes.
:: Nada Bike Revolution
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