TreeHugger April recently asked Is spray-on reflectivity from Volvo really a boon for cyclists? She concluded that it was another case of "blaming the victim". Meanwhile Mr. Copenhagenize, Mikael Colville-Andersen, goes much further (he always does) and has started a petition. He writes:
Volvo produces products that kill. They share the responsibility for 1.2 million traffic deaths - and millions more injuries - each year globally. 35,000 in both the EU and the US each year.
They have recently developed something they call "Life Paint", a spray-on liquid that increases visibility at night. The first thing an automobile manufacturer who takes responsibility seriously would do is immediately make it available to all of their customers around the world and implore them to apply it to their vehicles.
Mikael also suggests that Volvo should equip all its drivers with helmets, which makes total sense when you look at the statistics. With almost half of head injuries happening in cars, it should be obvious. But one step at a time. Mikael concludes:
Let's start with Life Paint on every Volvo on the planet. For society. For safety. For the children. For prevention of death and serious injury.
Sign the petition here on Change.Org