"Despite being a simple machine, we have always believed that the bicycle has great potential to help improve the world and the lives of the people in it."
A sentiment we here at TreeHugger heartily endorse, but the words aren't ours. They come from Planet Bike, who recently scored the 2009 Bicycle Retailer and Industry News' GREENy award for Small Supplier. As well they should, because their committment to the cause is exemplary. Not only do they make great bike products but since their inception in 1996 they've been donating 25% of their profits, (yep, that's no typo, 25%) to causes that promote and facilitate the use of bicycles. But that ain't the half of it.Planet Bike now expect that their total cumulative contribution, towards bicycle advocacy will reach the $1 million mark by the end of this year. Impressive. Very.
Yet they haven't been resting on their laurels, or even bike saddles. Rather they've been up on the roof installing a 10 kilowatt solar photovoltaic system. And in keeping with their very generous tithing to cycle advocacy, they only needed a PV array one third that size to run their operations. The other two thirds is fed back into the grid.
Planet Bike's other environmental initiatives encompass: conducting routine energy audits, engineering products with longevity and repair-ability in mind, and working to use 100% recycled paper and soy-based inks on all packaging.
So if you need spunky LED bike lights, mud flaps, gloves, saddles or any manner of bike products do consider these guys, because they are sure giving others plenty of enlightened consideration.
Not that they want you sit back and bask in the glow of their good works. Nup. Planet Bike also want their customers to become bicycle advocates too. Take, for example, their list of 5 Things You Can Do.
We wrap up with another quote regarding the company's raison d'Ãªtre:
"From the start, we have embraced an alternative corporate purpose which seeks to help get more people on bicycles by making our communities friendlier places for the self-propelled."
Images: Planet Bike
More Bicycle Advocacy
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• 21 Small Wheel Bikes - The Zippy Revolution
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• How Fast Can a Bicycle Go? 8 Videos Bring Us to Speed
• Buy Green: Large Wheel Folding Bikes
• BuyGreen: Small Wheel Folding Bikes
• 10 Wild 'N Crazy Bike Designs (Slideshow)