Goodmorning got an honorable mention for a bike share program it designed for Brookyn for the Forum for Urban Design.
In New York City only 1% of the city's commuter trips are estimated to be by bicycle. But overall ridership in NYC has increased 344% since 1980.
In order to increase ridership, better bike lanes are already being built, new designs for secure locking stations are underway, and a possible bike sharing program in the city is being considered. For the last two summers there have been week-long bike sharing trials in lower Manhattan, and NYU now has a new bike share program with 120 riders. The Department of Transportation in New York has put out a request for proposals from companies showing how prospective bike share program would overcome some of the city's idiosyncrasies. One company that will be showing NY Parks and Rec how it would set up bike sharing in the Big Apple is Goodmorning Technology from Copenhagen.
Goodmorning's design for Brooklyn included LED-lit paths and circular parking cages.
According to local blog Copenhagenize, Goodmorning's Ida Marie Nissen and Mads Kjøller Damkjaer are working on a total solution to show to NY Parks Commissioner Adrien Benepe before Christmas.
Goodmorning is focusing on building a sturdy bike of sustainable materials as well as trying to design a system that gets around some of New York's limitations, such as the fact that the sidewalks aren't owned by the city, making it hard to find the space for bike racks. Benepe has previously traveled to Copenhagen to check out the bike culture, and admitted New Yorkers have a long way to go to accept and accommodate bikes on car-clogged streets.
Goodmorning's bike design has lights and reflectors, as well as built-in lock and a detachable helmet (helmet share? ha ha). The covered wheels also have what could be considered potential advertising space, though popular bike share programs like Vélib thus far haven't sported ads (interesting to note, as Vélib is owned by ad display company JC Decaux). Via: Copenhagenize and Goodmorning Technology
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