In Japan, Mamachari roughly translated means a bike for moms - no mamachari bike would be complete without fenders and chain guard, racks and kids seats, and an easy, step-through frame.
Electric pedal-assist added to a mamachairi is simply a logical evolution. Now Bridgestone has designed a bike, the Angelino Petite Assista, that may appeal not just to moms but to kid-carrying cyclists everywhere.
The Assista's unique in comfort/cargo bikes not only in having a three-speed pedal-assist function, which helps a rider get up hills and zoom through intersections, but also in its low-slung, rugged frame, designed to have one adult and up to two child riders (up to 100 kilos, or 225 pounds).
Bridgeport claims to have sold 300,000 of the Assista in the home market of Japan.
Truly, if nothing else Assista offers a throne-like ride for the younger occupants of the bike. The child seats include head guards, which help both if a child falls asleep in the chair or in the event that the bike tips over. The seats also include comfy footrests, and in the case of the back seat, a handlebar for resting the hands.
The Assista's small wheel base makes it easy to handle when fully loaded. Range on a single charge is estimated at up to 32 - 37 kilometers.
Last but not least, the bike's solid back kickstand allows the rider to easily park the bike in order to safely unload the tots.
The price for the Assista in Japan is 141,800 yen, about US$1,800. Though the U.S. market lacks a comparable pedal-assist e-bike that offers the same features, the new elBoda Yuba Mundo longtail electric cargo bike, which made a grand debut at Interbike in September, is to be priced at US$2,697.
The Assista is not available in the U.S. Not yet, at least.